Revising Our Web Presence: The Re-visioning of a Writing Project Site

By: Susan Connell Biggs
Date: November 1, 2008

Summary: When the Western Massachusetts Writing Project revised its Web presence, it opened up questions that led to reenvisioning of its site structure. This multimedia presentation examines the Web re-visioning process at the site.

Like many writing project sites, the Western Massachusetts Writing Project (WMWP) decided it needed to revise and revamp its Web presence.

The site chose to do this revising as a collective leadership task, and worked through a process to look deeply at its work as a writing project site, the constituencies that comprise the audience for its Web presence, and the ways in which it wanted to represent its work to those various audience members.

The strategic planning process that WMWP underwent and its resulting positive consequences, both intended and unintended, are documented in this online multimedia presentation developed and narrated by Susan Connell Biggs, former WMWP co-director and inservice coodinator.

Our website no longer represented the true work and identity of our writing project site.

Connell Biggs has presented a face-to-face version of this slideshow at the Annual Meeting, the Director's Retreat and the Web Presence Retreat.

Growth Through Inquiry

To learn more about how the reimagining of the WMWP website contributed to the change in leadership structure at the site, read the monograph The Challenge of Change: Growth Through Inquiry at the Western Massachusetts Writing Project, part of the National Writing Project at Work's set on continuity.